UPDATE: During GoPro’s October 1 event, the company announced that GoPro Max will be available for $499. The camera is now available for pre-order, with shipping starting October 24.

The camera is being marketed more as a tool for editing flexibility of traditional, fixed-frame content and vlogging (that front-facing screen!) versus a 360-degree camera. However, that’s the beauty of it: it can do it all.

The GoPro Fusion has long been one of the Immersive Shooter team’s favorite consumer-tier 360 camera for it’s high quality video, rugged build, solid stitching and affordable price point. Consumer or not, the Fusion also earned itself a spot in many professional 360 filmmakers’ camera bags as an alternative camera for close-proximity shots or shots where the camera might get damaged.

Ever since GoPro CEO Nick Woodman mentioned a second iteration of its 360 camera on a Q1 2019 earnings call earlier this year, rumors have flown about what the 2.0 version of the GoPro Fusion might be, the features it might include, and when it may be released.

Earlier this week, GoPro updated its website with previews of its fall lineup, including the GoPro Max (AKA: GoPro Fusion 2). We’ll get more information during GoPro’s October 1 launch event, linked in the video above this post. Stay tuned!

In the meantime, check out Mic Ty from 360 Rumors’ video on the features the GoPro Max is likely to include: