The Ricoh Theta V price has dropped from $429 to $399 on Amazon.

Ricoh’s 4K camera launched at the end of August and its price sits in the mid- to upper-range of 4K camera prices: less than the Kodak Orbit360 or Nikon Keymission 360 at $500, but more than the Insta360 ONE at $300 or the Samsung Gear 360 at $117. Simultaneously, 5K and above cameras joining the market, including the $399 YI 360 VR camera, $699  GoPro Fusion and the $769 Garmin Virb 360.

Despite the competition, the Theta V boasts the same solid stitching Ricoh’s previous cameras were known for and much-improved image quality. See samples and learn more about the camera here.