How McClatchy built its AR app, Actual Reality!
Ben Connors from McClatchy’s New Ventures Lab shares how (and why) they’ve built its first augmented reality app, Actual Reality! This article originally appeared on McClatchy NVL’s Medium account and…
Articles tagged: industry insight
Cinema Goes Virtual, VR Goes Indie, and Immersive Expands at SXSW 2019
Adobe’s Director of Immersive Chris Bobotis outlines the emerging trends in immersive media he’s been seeing so far in 2019. From the snow-packed slopes of Sundance to the Texas heat…
Putting the audience at the center of immersive journalism
Virtual reality and 360° video are attractive to journalists because the product promises to put the audience right in the middle of news events and foreign destinations. Yet for immersive…
VR/AR/MR event calendar 2019
Techies have converged upon Las Vegas this week to attend CES 2019 (our own Editor-At-Large Robert Hernandez will be there tomorrow). If you could not attend, or you are attending…
Q&A with Adobe’s Chris Bobotis
Adobe’s Director of Immersive Chris Bobotis talks monetizing VR180, reducing processing and improving quality. At IBC 2018 in Amsterdam, Adobe announced end-to-end support for VR180 content, from ingest and editing,…
Q&A: Electric South Producer Caitlin Robinson
Electric South aims to amplify African artists working in the immersive media space. Here, Producer Caitlin Robinson shares her strategies for VR funding and distribution, and the importance of making…
Lenovo Mirage Solo, Oculus Go or HTC Vive Focus: which standalone headset reigns supreme?
Standalone headsets from Oculus, HTC and Google could spark an interest in virtual reality for a whole new group of users. But, which standalone headset should you choose? Imagine seamlessly…
Eye tracking supercharges VR’s ‘secret sauce’
Eye tracking is will likely become standard for new headsets in the coming year. What does that mean for VR content creators? I’ve interviewed no fewer than 35 VR storytellers…
New augmented reality news apps actually understand AR
Both the New York Times and the BBC have recently launched AR apps to supplement news coverage. Last week, the Times released an AR experience offering users a closer look at David…
Q&A: Lance Loesberg talks 360 cameras from the ’90s to now
For most of us, someone who’s been shooting 360 video for even five years may seem like an expert–and they probably are! But BigLook360’s Lance Loesberg puts just about everyone…
The top 18 tips from our Maker Q&As from 2017
In 2017, the team at Immersive Shooter interviewed upwards of 30 immersive media professionals for our Maker Q&A series. If you didn’t catch them all, here are the top tips,…
My 10-point guide to explaining (and selling) 360 videos to new clients
Spending the past six months learning how to make VR 360 video and launching my business HumanImage, I’ve often been asked the same kind of questions: How will our audience…