Daughters of Chibok Proves the Value of Indie VR at Venice Film Festival
September 7th was the last day of the Venice Film Festival, the oldest film festival that takes place every year as part of the Venice Biennale. For the third year…
Articles tagged: industry insight
What Oculus Quest content standards say about the state of VR
Are all the apps rejected by strict content curation standards for Oculus Quest martyrs for the future of virtual reality, or casualties of an industry standing on very shaky ground?…
Behind the Scenes with The Weather Channel’s Mixed Reality Broadcasting
One year ago today, The Weather Channel debuted its first immersive mixed reality (IMR) experience. The 8-minute TV broadcast aimed to transport viewers to the scene of a typical tornado,…
How McClatchy built its AR app, Actual Reality!
Ben Connors from McClatchy’s New Ventures Lab shares how (and why) they’ve built its first augmented reality app, Actual Reality! This article originally appeared on McClatchy NVL’s Medium account and…
Cinema Goes Virtual, VR Goes Indie, and Immersive Expands at SXSW 2019
Adobe’s Director of Immersive Chris Bobotis outlines the emerging trends in immersive media he’s been seeing so far in 2019. From the snow-packed slopes of Sundance to the Texas heat…
Putting the audience at the center of immersive journalism
Virtual reality and 360° video are attractive to journalists because the product promises to put the audience right in the middle of news events and foreign destinations. Yet for immersive…
VR/AR/MR event calendar 2019
Techies have converged upon Las Vegas this week to attend CES 2019 (our own Editor-At-Large Robert Hernandez will be there tomorrow). If you could not attend, or you are attending…
Q&A with Adobe’s Chris Bobotis
Adobe’s Director of Immersive Chris Bobotis talks monetizing VR180, reducing processing and improving quality. At IBC 2018 in Amsterdam, Adobe announced end-to-end support for VR180 content, from ingest and editing,…
Q&A: Electric South Producer Caitlin Robinson
Electric South aims to amplify African artists working in the immersive media space. Here, Producer Caitlin Robinson shares her strategies for VR funding and distribution, and the importance of making…
Lenovo Mirage Solo, Oculus Go or HTC Vive Focus: which standalone headset reigns supreme?
Standalone headsets from Oculus, HTC and Google could spark an interest in virtual reality for a whole new group of users. But, which standalone headset should you choose? Imagine seamlessly…
Eye tracking supercharges VR’s ‘secret sauce’
Eye tracking is will likely become standard for new headsets in the coming year. What does that mean for VR content creators? I’ve interviewed no fewer than 35 VR storytellers…
New augmented reality news apps actually understand AR
Both the New York Times and the BBC have recently launched AR apps to supplement news coverage. Last week, the Times released an AR experience offering users a closer look at David…