Q&A with Adobe’s Chris Bobotis
Adobe’s Director of Immersive Chris Bobotis talks monetizing VR180, reducing processing and improving quality. At IBC 2018 in Amsterdam, Adobe announced end-to-end support for VR180 content, from ingest and editing,…
Articles tagged: industry insight
Q&A: Electric South Producer Caitlin Robinson
Electric South aims to amplify African artists working in the immersive media space. Here, Producer Caitlin Robinson shares her strategies for VR funding and distribution, and the importance of making…
Lenovo Mirage Solo, Oculus Go or HTC Vive Focus: which standalone headset reigns supreme?
Standalone headsets from Oculus, HTC and Google could spark an interest in virtual reality for a whole new group of users. But, which standalone headset should you choose? Imagine seamlessly…
Eye tracking supercharges VR’s ‘secret sauce’
Eye tracking is will likely become standard for new headsets in the coming year. What does that mean for VR content creators? I’ve interviewed no fewer than 35 VR storytellers…
New augmented reality news apps actually understand AR
Both the New York Times and the BBC have recently launched AR apps to supplement news coverage. Last week, the Times released an AR experience offering users a closer look at David…
Q&A: Lance Loesberg talks 360 cameras from the ’90s to now
For most of us, someone who’s been shooting 360 video for even five years may seem like an expert–and they probably are! But BigLook360’s Lance Loesberg puts just about everyone…
The top 18 tips from our Maker Q&As from 2017
In 2017, the team at Immersive Shooter interviewed upwards of 30 immersive media professionals for our Maker Q&A series. If you didn’t catch them all, here are the top tips,…
My 10-point guide to explaining (and selling) 360 videos to new clients
Spending the past six months learning how to make VR 360 video and launching my business HumanImage, I’ve often been asked the same kind of questions: How will our audience…
Google launches Daydream Initiative to empower VR for good
If you have plans to produce VR content for good, Google’s new Daydream Impact program might be the perfect first step. The project aims to provide cameras and training to…
Q&A: Elia Petridis talks horror in VR, ‘emotional blueprints’ and what flatties can learn from immersive media
As immersive media has developed, we often talk about what we can borrow from existing mediums within this new creative space. But we don’t often talk about what we can…
Measuring Immersion: AP study finds ‘dynamic’ experiences relate to higher engagement
Taylor Nakagawa and Francesco Marconi attempt to uncover how immersive media affects its user’s state-of-mind in this recent study from the Associated Press and the NYC Media Lab. Here’s what they discovered.…
How are people monetizing VR content? Results from NAB 2017
Earlier this year at NAB, IABM (the international trade association for suppliers of broadcast and media technology) asked attendees how they planned to monetize VR video offerings. Yesterday, they shared…