Behind the scenes of Gannett’s first AR app launch with Ray Soto
On March 29, USA Today and Florida Today released a new augmented reality app to experience SpaceX’s April 2 rocket launch live in AR. The app, called 321 LAUNCH, works…
Articles tagged: augmented reality
New augmented reality news apps actually understand AR
Both the New York Times and the BBC have recently launched AR apps to supplement news coverage. Last week, the Times released an AR experience offering users a closer look at David…
McClatchy announces paid AR storytellers in residence program
McClatchy has announced a paid augmented reality storyteller in residence program for early- and mid-career creators looking to explore AR technology. “At Video Lab West, McClatchy’s destination for defining what’s…
Sketchfab Store launches with 4,000 3D models
VR and AR content creators can now purchase a variety of 3D models from the newly launched beta version of Sketchfab Store. The store offers up to 4000 models for…
Amazon Sumerian makes building VR and AR apps ‘drag-n-drop’ simple
At Amazon’s Re:Invent AWS event yesterday, Amazon announced a new tool, called Sumerian, which would allow developers to build and host VR, AR and MR apps with minimal coding. The goal…
BBC calls for AR/MR entertainment partners
The BBC is no stranger to embracing immersive media, from its own VR experiences on its BBC Taster VR app to the research being uncovered by BBC Reality Labs. Now,…
RYOT, others launch Windows MR app ahead of today’s headset sales
Windows MR headsets from Acer, Lenovo, Dell and HP will begin shipping today, with options from Asus and Samsung joining the lineup in the near future. As a launch partner…
Nvidia opens applications for early access to Holodeck, welcomes content creators to apply
At the GPU Technology Conference in Munich on Tuesday, Nvidia invited experienced 3D designers to apply for early access to Holodeck, its photorealistic, collaborative virtual reality environment. Nvidia said the…
This is what RED might have meant by Hydrogen One’s holographic display
Late last week, RED Digital Cinema CEO Jim Jannard announced the company’s partnership with Hewlett Packard spin-off startup Leia Inc., “the leading provider of lightfield holographic display solutions for mobile.” This announcement…
Google’s ARCore: what will happen to Tango?
Earlier this week, Google announced its competitor to Apple’s ARKit, called ARCore. The new SDK will bring augmented reality capabilities to today’s AR phones–no hardware required. It’s already available for…
Facebook’s new patent shows off AR glasses
Facebook has already been getting into the AR content game, but in a patent application published Thursday it looks like AR hardware is on the horizon. The patent outlines details…
Study finds consumers most crave cinematic VR and AR content–but here’s why they aren’t watching
Consumers aren’t going to make much extra effort to discover your cinematic VR content, even though they want to watch it. A recent study by Vibrant Media has confirmed a few…