Behind the scenes of Gannett’s first AR app launch with Ray Soto
On March 29, USA Today and Florida Today released a new augmented reality app to experience SpaceX’s April 2 rocket launch live in AR. The app, called 321 LAUNCH, works…
On March 29, USA Today and Florida Today released a new augmented reality app to experience SpaceX’s April 2 rocket launch live in AR. The app, called 321 LAUNCH, works…
Both the New York Times and the BBC have recently launched AR apps to supplement news coverage. Last week, the Times released an AR experience offering users a closer look at David…
McClatchy has announced a paid augmented reality storyteller in residence program for early- and mid-career creators looking to explore AR technology. “At Video Lab West, McClatchy’s destination for defining what’s…
VR and AR content creators can now purchase a variety of 3D models from the newly launched beta version of Sketchfab Store. The store offers up to 4000 models for…
At Amazon’s Re:Invent AWS event yesterday, Amazon announced a new tool, called Sumerian, which would allow developers to build and host VR, AR and MR apps with minimal coding. The goal…
The BBC is no stranger to embracing immersive media, from its own VR experiences on its BBC Taster VR app to the research being uncovered by BBC Reality Labs. Now,…
Windows MR headsets from Acer, Lenovo, Dell and HP will begin shipping today, with options from Asus and Samsung joining the lineup in the near future. As a launch partner…
At the GPU Technology Conference in Munich on Tuesday, Nvidia invited experienced 3D designers to apply for early access to Holodeck, its photorealistic, collaborative virtual reality environment. Nvidia said the…
Late last week, RED Digital Cinema CEO Jim Jannard announced the company’s partnership with Hewlett Packard spin-off startup Leia Inc., “the leading provider of lightfield holographic display solutions for mobile.” This announcement…
Earlier this week, Google announced its competitor to Apple’s ARKit, called ARCore. The new SDK will bring augmented reality capabilities to today’s AR phones–no hardware required. It’s already available for…
Facebook has already been getting into the AR content game, but in a patent application published Thursday it looks like AR hardware is on the horizon. The patent outlines details…
Consumers aren’t going to make much extra effort to discover your cinematic VR content, even though they want to watch it. A recent study by Vibrant Media has confirmed a few…
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