Earlier this month, Jason Cooper and Jason McGuigan from Horizon Productions unboxed the first YI Halo “in the wild” (meaning, not used for Google initiatives). Since they also own the…
Sharing 360 content on broadcast channels is never easy. But in August 2017, E.W. Scripps launched a virtual studio with “immersive mode” in the hopes of defining a style in…
As immersive media has developed, we often talk about what we can borrow from existing mediums within this new creative space. But we don’t often talk about what we can…
Dan Archer founded Empathetic Media in 2015. He was a 2016 fellow at the Tow Center at Columbia University, a 2014 Reynolds Journalism Institute fellow at the University of Missouri,…
Pixvana may be known for its field of view adaptive streaming technology (which powers Steam’s 360 video player), but the Seattle-based startup is also in the content creation business. Pixvana’s…
Last month, the September 2017 issue of W magazine hit newsstands–with a twist. In partnership with VFX studio The Mill and photographer and artist Steven Klein, W magazine used augmented…
As part of the preparation for the coming #EIJ17 conference in Anaheim, CA, next month the Society of Professional Journalists (@spj_tweets) held a Twitter chat with Immersive Shooter’s Editor-at-Large Robert…
When it comes to innovating on emerging technologies like VR and AR, we often think of nimble startups like Emblematic Group, Within or others. But among the top producer and…
“VR is no longer just for games and films,” says Gen Summit 2017’s description of its VR panel. We couldn’t agree more. Asking ourselves how we can use virtual reality…
Very few newsrooms think of 360 as a medium that lends itself to quick-turn stories. There are syncing and stitching issues, massive files to transfer and render, and special plugins…
Edward Chizhikov is the head of the RT360 department at Russia Today. Although he joined RT in 2008, he’s spent the last one and half year leading the news organization’s…
When people put on a headset to watch the experiences we’ve created for them, it’s sort of like entering a bubble. They see only what we want them to see,…
