Chaitanya Shah is an award-winning artist, developer, and creator. Shah practices visual designing, prototyping, and researches new directions of storytelling to build worlds of tomorrow. He has worked on diverse XR projects, ranging from mobile AR applications that incorporate machine learning to webVR where he has led the development of authorship and distribution platform REACH which has been selected at multiple film festivals across the globe. He graduated with his Masters from the University of Southern California in Multimedia and Creative Technology and is a creative technologist at Emblematic Group.