Today at its Adobe MAX event, Adobe announced the latest update for Adobe Premiere Pro CC. Premiere Pro 13.0 offers a number of improvements for flat filmmakers, but also some additions specifically for immersive media professionals.
Among these improvements are end-to-end VR180 support (first announced at IBC 2018), from ingest and editing, to effects and export. In an exclusive Q&A with Adobe’s Director of Immersive Media Chris Bobotis, he said Adobe’s support for VR180 was aimed to make immersive content creation more profitable for mid-range studios.
VR180 removes the requirement to stitch immersive footage, which some content creators say requires 65 to 75 percent of time and effort on any given project. It also extends the form factor and can improve the viewer’s experience while requiring the same or reduced bandwidth.
“Typical budgets can only get you 6 to 8 minutes [of 360VR video],” Bobotis said. “There’s very little tolerance to pay for that much content. It’s not in our nature. If you go back to rectilinear content, you wouldn’t pay for that. How can we make longer content without increasing the budget? How can we go to a form factor of 20-30 minutes? Because at that point, there’s tolerance. People will pay for great content with a 20-30 minute form factor.”
Bobotis believes VR180 will make that 20-30 minute form factor a reality.
Adobe also announced that Premiere Pro 13.0 would offer spatial markers for immersive media, as well as a new theater mode for Adobe Immersive Entertainment.
In addition to new tools specific to immersive shooters, Adobe also added selective color grading, display color management, and improved motion graphics workflows, in addition to fixing a number of bugs. View the full list of updates and improvements here.