Spending the past six months learning how to make VR 360 video and launching my business HumanImage, I’ve often been asked the same kind of questions: How will our audience watch it? Don’t you need a headset? What kind of content works best?
So, I decided to write a quick guide that other new 360 production companies might find useful when having similar discussions with potential clients.
1. Ways to watch
Virtual reality and 360 video can be viewed on any mobile or desktop, or in a VR headset for a fully immersive experience.
2. Be social
Spherical content can now be embedded directly onto platforms like Facebook and YouTube.
3. Immerse in the story
It’s a major storytelling trend, with big news brands like CNN, The New York Times and BBC realizing the potential of immersive content.
4. No need for a headset…
Use your mobile as a ‘magic window’–just tilt your phone or hold & drag to look around. We predict this will become as native as scrolling within a few years.
5. …But try a headset
If you’ve never used a headset, we really recommend having a go! Try a simple cardboard or upgrade to Samsung’s Gear VR or Google Daydream.
6. Content is king
Video is already massive and recent Google studies show that 360 video has an even deeper audience engagement.
7. Capture every angle
Put the viewer right in the middle of the action: brands are using 360 experiences at the heart of marketing campaigns.
8. Take an adventure
As 360 video lets the viewer choose what to focus on, it’s fantastic for adventure and travel content.
9. Innovative cameras
Technology advances mean consumers can now create high quality 360 content using cameras from brands like GoPro & Garmin.
10. Emerging trend
Digital platforms are developing more ways to integrate: Apple TV now plays 360 on your TV, while it’s rumored Instagram Stories will soon incorporate 360 capability.