Over the past few months, the BBC has been increasing its VR efforts. In July, it launched the BBC Taster VR app to see how its audience responded to immersive experiences. In September, it launched BBC Reality Labs, a division of BBC R&D focused on VR and AR content creation and consumption.
And, in November, the BBC called for applications from augmented and mixed reality companies interested in partnering with BBC Worldwide Labs to create entertainment content for the BBC’s various brands.
Now, the BBC has announced its own VR studio, called BBC VR Hub.
The VR Hub launched the same day that the BBC published Home: A VR Spacewalk on Oculus and Steam stores, making the experience the BBC’s first piece for the Vive.
The goal of the new division is both to create new VR content and to explore “how VR can create real audience impact,” the BBC’s Zillah Watson writes. “Over the coming months we’ll be creating pieces across the range of genres the BBC is famous for.”
But, don’t expect a massive infusion of new VR content from the BBC anytime soon.
“Our research shows that for as long as the quantity of high-quality content remains low, and the experience remains cumbersome, mainstream audiences won’t use VR,” Watson writes. “That’s why we’re focusing on a small number of high impact pieces that have broad, mainstream appeal.”